STOFFEL is a design strategy consultancy founded to solve one problem: many brands are built separately from their products.

The result is a gap no amount of marketing can close.

Our approach to brand building is to treat product and identity as interconnected design constraints.

If you’re building something extraordinary but the link between your product and your identity is missing, let’s chat

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Laurence Stoffel founded STOFFEL in 2026 after a decade building On's Global Creative Studio from scratch and scaling it from 1 to over 100 creatives, defining the Brand Identity that transformed a regional running underdog into a publicly traded global sports leader.

She is now helping lead the transformation of SPONSER, the Swiss sports nutrition company, as Chief Creative & Product Officer.

Trained as an industrial designer at ECAL, she began her career alongside the founding designers at FREITAG, Diez Office and AAKS.