Laurence believes that creating design value requires protecting unreasonable decision making. Over the past ten years, she founded and led On's Creative Studio, scaling it from 1 to over 100 creatives and making it Switzerland's biggest design agency. Together with her team, she built the culture and identity that transformed a regional running underdog into the global sports leader it is today. Before On, she partnered with exceptional founding designers, focusing on brand systems at FREITAG and products with Diez Office.

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