STOFFEL is a design strategy consultancy built on one observation: most brands are built separately — or retrospectively — from their products. The result is a gap no amount of marketing can close.

If you’re building something extraordinary but the link between your product and your identity is missing, let’s chat.

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Laurence Stoffel founded STOFFEL in 2026 after a decade building On's Global Creative Studio from scratch and scaling it from one person to over 100 creatives, defining the Brand Identity that transformed a regional running underdog into a publicly traded global sports leader.

Before On, she partnered with founding designers at FREITAG, Diez Office and AAKS